Glossary
/PO Full Form
The full form of PO is Principal Officer.
Every mutual fund house and brokerage firm is legally forced to appoint one. This person acts as the main point of contact for SEBI and handles all the regulatory compliance headaches. If you have a significant dispute with your broker that normal customer care can't resolve, escalate it directly to the PO. Their name and direct contact details are always printed on the bottom of official company documents.